For luxury hotels worldwide in the Nordic countries

Services

For luxury hotels worldwide in the Nordic countries

Services

“In this fast moving world you have to constantly be on top of people’s mind,
otherwise they lose interest”
— Marc Aeberhard, Managing Director Hotel Liberty, Germany

JB Selection offers sales support in three distinct market sectors: travel trade, MICE and corporate.

Our sales focus is within the Nordic region which includes Sweden, Denmark, Norway and Finland – all together representing the third largest outbound travel market in Europe.

Via long-standing relations with the Nordic travel community, JB Selection unlocks the Nordic market for selected hotel brands looking to build up their brand awareness and improve their sales performance in the region.

So, whether you are a small, large, chic, lifestyle, wellness, traditional, independently owned or chain affiliated luxury hotel brand looking to grow your revenues and profits from the Nordics, we can assist you to surpass your expectations far above market average.

What we do

Provide access to and communicate with:
• High-end leisure travel designers
• Travel and lifestyle concierge agents
• Luxury tour operator agents
• Conference and incentive agents
• Executive assistants
• Corporate event managers
• Corporate travel managers

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How we do sales

Essential sales services:
• Business development
– Introduce hotel and destination to buyers in assigned market. Continuously identify and target new opportunities.
• Ongoing face to face sales meetings
– Organise and conduct educational trainings for buyers to build up brand  awareness.
• Customer care and communication
– Manage day-to-day contact with travel industry to support and generate new leads.
• Enquiry conversion
– Negotiate on behalf of the hotel to drive sales.
• Attend exclusive events and tradeshows
– Participate in exclusive buyer events and fairs to strengthen hotel brand awareness, share updates and news.
• Market knowledge and advise
– Recommendations on best practices and sales tactics in assigned market.
• Follow up for each activity
• Marketing
– Targeted newsletters.
– Brand awareness campaigns.
– Periodic Social media updates.
• Monthly reporting
– KPIs and sales efforts reporting.

PR services

Public relations:
Provided by PR partner, Comma – a boutique communication agency with focus on reputation management, based in Stockholm, Sweden. A team consistent of eight communication advisors with broad experience from within journalism and communications with strong focus towards clients in the travel and tourism industry.

PR

What we do

Provide access to and communicate with:
• High-end leisure travel designers
• Travel and lifestyle concierge agents
• Luxury tour operator agents
• Conference and incentive agents
• Executive assistants
• Corporate event managers
• Corporate travel managers

about-2

How we do sales

Essential sales services:
• Business development
– Introduce hotel and destination to buyers in assigned market. Continuously identify and target new opportunities.
• Ongoing face to face sales meetings
– Organise and conduct educational trainings for buyers to build up brand  awareness.
• Customer care and communication
– Manage day-to-day contact with travel industry to support and generate new leads.
• Enquiry conversion
– Negotiate on behalf of the hotel to drive sales.
• Attend exclusive events and tradeshows
– Participate in exclusive buyer events and fairs to strengthen hotel brand awareness, share updates and news.
• Market knowledge and advise
– Recommendations on best practices and sales tactics in assigned market.
• Follow up for each activity
• Marketing
– Targeted newsletters.
– Brand awareness campaigns.
– Periodic Social media updates.
• Monthly reporting
– KPIs and sales efforts reporting.

about-1

PR services

Public relations:
Provided by PR partner, Comma – a boutique communication agency with focus on reputation management, based in Stockholm, Sweden. A team consistent of eight communication advisors with broad experience from within journalism and communications with strong focus towards clients in the travel and tourism industry.

PR

“If you don’t have any clients, you can’t build up the rest”
— Sigurlaug Sverrisdóttir, Owner & CEO ION Hotels, Iceland

Would you like to increase your sales on the Nordic market?
Contact