Providing first class sales representation, tailored to your needs

About us

Providing first class sales representation, tailored to your needs

About us

“We overcome the barriers and create
rewarding connections between your establishment and the Nordic high-end travel market”

— Johan Bengtsson, Founder & Managing Director

Our Story

Originally from Stockholm, Sweden, Johan Bengtsson has been in the hospitality industry since 2005. After graduating from Switzerland’s leading hospitality institution Glion Institute of Higher Education, he took on various roles in sales management for renowned international hotel brands, among them The Leading Hotels of the World, Ltd. Using his experience, Johan decided to follow up on his vision and founded JB Selection to provide sales representation support to the luxury travel sector. His whole career has revolved around developing excellent client relationship, with a distinctive comprehension of the Nordic high-end travel market. Drawing on his deep experience and long-standing passion for sales with his fascination for luxury hotels, JB Selection specialises in promoting handpicked luxury travel brands.

The industry of travelling and hotels becomes ever more diverse and complex. In this fast-moving environment it is more and more necessary to be on top of people’s mind – because what is the point of having a great hotel if no one knows about it? And this is exactly where the catch is. While most hotel organisations have their fair share of excellent salespeople, many of them lack a strategic and systematic sales approach, to successfully overcome challenges of breaking into unknown markets. JB Selection tackle this topic.

Our service focuses on boosting the effectiveness and efficiency of breaking into the Nordic market. Through our extensive network, profound expertise, market presence and personal approach we build up our client’s brand awareness and ultimately grow their revenues and profits. Faster, better and more sustainably, than any other external sales team alone.

We become a valuable extension of our hotel client’s in-house sales team and set them apart from their competitors.

Our belief is that there is no substitute for personal interaction at this high level of business. With faith in your product, our undivided attention and commitment, JB Selection overcome the barriers and create rewarding connections between your hotel and the Nordic high-end travel market. JB Selection takes pride in providing first class sales representation, tailored to your needs.

We recognise it takes more than a handshake, more than a presentation and more than a meeting to create long-lasting relationships and results

Our strengths

We have a clear focus

JB Selection is a company focused entirely on selling to the Nordic marketplace – with carefully coordinated personal meetings carried out every month to a targeted five star buying audience.

focus
stockholm

We are present

JB Selection has a strategic location in Stockholm, Sweden – not just a Nordic, but a European economic growth leader. From here personal meetings can be carried out on a daily basis and we have easy access to every key cities in the Nordics, resulting in greater efficiency and results.

We do sales

JB Selection’s service is personal and based on close communication with our buying audience. We guarantee our clients an increased brand awareness within the Nordic region – because we know each company and agency personally.

shakinghandsbw
hands

We really care

Your success is our success – JB Selection really wants the best for you. Our belief in your product is equally important as your belief in our service. We pride ourselves in being utterly determined to reach your goals, which is reflected by our passion in everything we do. JB Selection is a small company and wish to keep it that way. Hence, we only take a limited number of projects at a time as we can only succeed through dedication and devotion. JB Selection is a company that reflects the quality of your establishment and acts as your extended sales team in the Nordics.

Our strengths

We have a clear focus

JB Selection is a company focused entirely on selling to the Nordic marketplace – with carefully coordinated personal meetings carried out every month to a targeted five star buying audience.

focus

We are present

JB Selection has a strategic location in Stockholm, Sweden – not just a Nordic, but a European economic growth leader. From here personal meetings can be carried out on a daily basis and we have easy access to every key cities in the Nordics, resulting in greater efficiency and results.

stockholm

We do sales

JB Selection’s service is personal and based on close communication with our buying audience. We guarantee our clients an increased brand awareness within the Nordic region – because we know each company and agency personally.

shakinghandsbw

We really care

Your success is our success – JB Selection really wants the best for you. Our belief in your product is equally important as your belief in our service. We pride ourselves in being utterly determined to reach your goals, which is reflected by our passion in everything we do. JB Selection is a small company and wish to keep it that way. Hence, we only take a limited number of projects at a time as we can only succeed through dedication and devotion. JB Selection is a company that reflects the quality of your establishment and acts as your extended sales team in the Nordics.

hands
Would you like to increase your sales on the Nordic market?